Association Marketing

We are now living in a digital world.  Today consumers spend a good deal of their time online.  It is where they go to search for information and products.  Consumers now research, find, and purchase on the web.  This is why organizations need a comprehensive, omni-channel, digital ecosystem.  In order for marketers to increase leads and expand their reach they need an inter-connected digital strategy that is capable of the following things:

Webinars are a very effective form of content to use for lead generation.  Here are a few of the ways webinars can increase lead generation for your organization.

Webinars are a great way to increase lead generation for your organization.  But in order for your webinar to be successful, you need to promote it.  The infographic below shares 10 effective ways to promote your webinars.

Marketing Automation has really become a must-have today in order to remain competitive and to continue to be successful.  Over half of all B2B companies are now using marketing automation.  Is your organization among them, or are you still on the fence about making the move to marketing automation?  If your answer is the latter, we have a webinar that may help expel any confusion and answer questions you may have about implementing a marketing automation solution.  We know getting started can be a little intimidating.  After all, implementing a marketing automation platform can be confusing as well as a sizable investment for your organization.  That's why the American Marketing Association is presenting the webinar: 5 Secrets To Building Your Marketing Automation Machine on 1/31 at 1pm ET.  This webinar is sponsored by our partner, Act-On Software, and their Sr. Director of Marketing, Linda West, will be the speaker.  The webinar will give you a 6 step strategy for preparing to adopt marketing automation.  

We have just released our newest Toolkit, Webinar Planning.  Webinars are a very influencial form of content.  Many organizations have begun to embrace them as an effective tool for accomplishing multiple business goals.  These goals include lead generation, establishment as a thought leader, and education and training for both employees and customers.  If you don't yet have an established webinar program, this toolkit is designed to help guide you through the development of one.

Webinars are an important part of any good lead generation strategy.  They can provide the highest return on our marketing investment over the shortest amount of time.  The infographic below shows us why webinars are such an effective content tool to use to obtain more high quality leads in a cost effective, timely way.