Association Marketing

Your brand in not just your logo. A company's brand is the feeling, beliefs, and opinions that consumers have when they see your logo. Consequently, this graphic is a visual representation of your company's mission, core values, and principles. That said, one of the prime reasons that a company's inbound marketing strategy falls short of expectations is a failure to align content with the business' mission and core values. You may create informative, unique, and well-written content, but that is not enough to grow sales.

There seems to be this struggle between IT and Marketing teams; each feeling the other is a threat, which causes tension. The fact of the matter is we need each other! This trend isn’t new, it has been creeping its way from tread to reality as more and more organizations are accepting they need to be data-driven. But who controls that data? IT? Marketing?

Everybody’s got something to say about Millennials. To get into their heads is to break the code of effectively managing talent over the next decade, as they flood the workforce and disrupt the worlds of the Gen Xers and the Baby Boomers who haven’t yet walked out the door. People in those generations need to learn to co-exist with them, which is always hard when there are age gaps. The Millennials also have to be managed, though, and it is said that their… umm… “peculiarities” make this a particularly difficult challenge.

With trends ever increasing in online education it’s important to ask if your organization is using eLearning Best Practices.  While eLearning is continuously evolving, some of the foundations of teaching and learning remain constant, yet it’s important to make sure you are also keeping up with new trends in the market of digital learning. Making sure your organization is following the Best Practices in online education will increase learner retention and customer satisfaction.  Here are Five Best Practices to help learner success: