TGIF, association marketers!
Free time today? Catch up on the best news from this week, ranging from association marketing articles to general marketing best practices. Some of these are short, some are longer, but they'll all offer you guidance & insight about how you look at your marketing strategy.
The Social Media Marketing Calendar Every Marketer Needs: A free calendar template from HubSpot, including instructions on how to use it.
IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads: ASAE's Associations Now tech writer covers this new report from the Interactive Advertising Bureau.
Four P's Technique: Write Great Copy That Gets Results: Campaign Monitor gives some good advice on writing for email.
The Best Branded Content of April: A great overview of branding standouts from last month by the geniuses at The Content Strategist.
Why You Shouldn't Be Link-Building Yet: Getting your association's website to the top of Google doesn't mean just throwing in any old link. Inbound.org lets you know how to prep & execute a plan.
How to Run Better Marketing Experiments: A Growth Strategy: Here's a deep-dive into analytics that has tons of assets you can use, even if you're not incredibly advanced in the subject.
33 Social Media Facts and Statistics You Should Know in 2015: Jeff Bullas breaks down trends and stats for you. Hint: You really need to consider your mobile design, if you haven't already.
Quiz: Caught Up On Your Association News?: Make sure you know what's going on in association-land!
A little extra: Join this highly active Inbound Marketers group on LinkedIn for daily insight. We recently had a spirited discussion about stock photos; it helps to see what others are doing!
