5 Strategies To Use For Content Marketing Success

Posted by Jeanette Hausner

on May 22, 2017

Content marketing is a strategic marketing plan that delivers relevant, entertaining and educational content to your targeted audience in order to increase lead generation and to move those leads further along the buyers' journey.  Below are 5 things you should do for content marketing success.

Know Your AudienceBefore you begin creating content, first know who your audience is.  You need to understand your targeted audiences' needs in order to write relevant content that they will find both helpful and interesting. 
 
Create...

Part II: How Snapchat Can Increase Member Engagement

Posted by Abigail Conlon

on May 19, 2017

4 Promotion Strategies To Get Your Content Seen

Posted by Jeanette Hausner

on May 18, 2017

Inbound marketing strategies have fundamentally changed the way we market.  In this digital age we now have the ability to pull consumers to us through the principal strategies of inbound marketing which are, content creation, social media, and search engine optimization.  Consumers today no longer want to be barraged with annoying ads for products and services they have no interest in. They want to be able to easily find specific, relevant information and education about the products or services they are interested in and research them on...

Using Digital Advertising To Grow Membership

Posted by Emily Wilson

on May 17, 2017

Infographic Of The Week:  6 Digital Marketing Trends To Invest In This Year

Posted by Jeanette Hausner

on May 16, 2017

What are the latest digital marketing trends you should be paying attention to?  There are now so many digital channels, tactics, and technologies available, that deciding what to focus on can be difficult.  The infographic below highlights the 6 digital marketing trends predicted to have the biggest impact on digital marketing this year.

4 Tips for Writing for the Digital World

Posted by Liz Mackenzie

on May 15, 2017

Writing on the web isn’t the same as writing a book or college report. If you want to succeed with your content marketing strategy, you need to understand your visitors. Here are a few tips for writing on the web.

5 Tips For More Effective Email

Posted by Jeanette Hausner

on May 12, 2017

Email is still the primary way we communicate in business.  So we send and receive a lot of emails.  In addition to the time spent on crafting emails, the time we spend on email received can be significant due to the fact that they usually require some action from us. Whether the action required is answering, forwarding, filing or deleting, the end result is that the average person can spend up to a 4th of their work week dealing with email.  This barrage of email isn't going to end anytime in the foreseeable future.  One thing that may...

The Power of Personas

Posted by Arielle Irizarry

on May 11, 2017

Imagine being able to understand the people that visit your webpage on a deeper level. Imagine having the power to understand what they want, the ability to anticipate their needs, and the means to communicate with them effectively. This is the power of the persona! Here are the top reasons personas are so powerful:

4 Tips To Optimize Your Website For Social Media

Posted by Jeanette Hausner

on May 10, 2017

The debate over whether or not your business should have a social media marketing strategy is over.  Your customers and prospects are online, and they expect to find you on social media sharing information, answering questions, and addressing concerns.  However, in the world of social media marketing, having active social media channels are only part of the equation.  In fact, it is your business website that is the focal point of all social media marketing.

Infographic Of The Week:  What Consumers Really Think About Current Digital Trends

Posted by Jeanette Hausner

on May 9, 2017

As marketers, we all understand the importance of staying on top of new digital trends.  However, it's even more important to know and understand which trends best align with what consumers want.  The infographic below lists the emerging digital trends that have garnered the most news coverage recently and compares them to a survey by Code Computerlove on what trends consumers are the most interested in.  Check out this infographic to see how the two match up.