Content marketing is a strategic marketing plan that delivers relevant, entertaining and educational content to your targeted audience in order to increase lead generation and to move those leads further along the buyers' journey. Below are 5 things you should do for content marketing success.Know Your AudienceBefore you begin creating content, first know who your audience is. You need to understand your targeted audiences' needs in order to write relevant content that they will find both helpful and interesting.
Inbound marketing strategies have fundamentally changed the way we market. In this digital age we now have the ability to pull consumers to us through the principal strategies of inbound marketing which are, content creation, social media, and search engine optimization. Consumers today no longer want to be barraged with annoying ads for products and services they have no interest in. They want to be able to easily find specific, relevant information and education about the products or services they are interested in and research them on...
What are the latest digital marketing trends you should be paying attention to? There are now so many digital channels, tactics, and technologies available, that deciding what to focus on can be difficult. The infographic below highlights the 6 digital marketing trends predicted to have the biggest impact on digital marketing this year.
Email is still the primary way we communicate in business. So we send and receive a lot of emails. In addition to the time spent on crafting emails, the time we spend on email received can be significant due to the fact that they usually require some action from us. Whether the action required is answering, forwarding, filing or deleting, the end result is that the average person can spend up to a 4th of their work week dealing with email. This barrage of email isn't going to end anytime in the foreseeable future. One thing that may...
Imagine being able to understand the people that visit your webpage on a deeper level. Imagine having the power to understand what they want, the ability to anticipate their needs, and the means to communicate with them effectively. This is the power of the persona! Here are the top reasons personas are so powerful:
The debate over whether or not your business should have a social media marketing strategy is over. Your customers and prospects are online, and they expect to find you on social media sharing information, answering questions, and addressing concerns. However, in the world of social media marketing, having active social media channels are only part of the equation. In fact, it is your business website that is the focal point of all social media marketing.
As marketers, we all understand the importance of staying on top of new digital trends. However, it's even more important to know and understand which trends best align with what consumers want. The infographic below lists the emerging digital trends that have garnered the most news coverage recently and compares them to a survey by Code Computerlove on what trends consumers are the most interested in. Check out this infographic to see how the two match up.