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Do Associations Need Both Marketing Automation And Email Marketing Software? [Video]

Posted by Abigail Conlon

on September 13, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”

While we widely recognize that email marketing is a powerful and effective tool to implement under any market, combining the forces of email marketing with marketing automation can drastically impact your association’s email marketing strategy.  The choice then falls on your organization as to how much you want (or need) to accomplish with your leads.

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Litmus Makes Outrageous Claim for the "Oops" Email and HighRoad Agrees

Posted by Emily Wilson

on September 12, 2018

This will sound outrageous to many email marketers according to a recent report by Litmus, but it’s time you plan for the apology email. Not planning for one because you think will never be in that boat is a missed opportunity for three reasons: it means you’re playing it too safe, you may be in a culture of fear, and you have poor quality assurance.

The HighRoad Team Take on Digital Summit DC 2018

Posted by Abigail Conlon

on September 6, 2018

In the final weeks of summer, the HighRoad client services team descended onto Walter E. Washington Convention Center to connect with area digital marketers and those traveling from all over the country. After sightseeing the DC monuments on Sunday (pictured above are Abby, Jeremiah and Sami), we started the DC Digital Summit Conference on Monday with opening keynote speaker Dan Pink, best selling author of When.

Getting Ready for ASAE Annual 2018

Posted by Maneesha Manges

on August 16, 2018

If it’s hot and humid, it must be August in DC, and if it’s August, then ASAE Annual must be around the corner. The HighRoad team is gearing up to connect with partners, clients and association executives in Chicago and this year we’re focused on sharing the cool work we’re doing with our client base when it comes to digital marketing and growth strategies.

AAO-HNS Wins Another Award For Innovative Member Benefit

Posted by Emily Wilson

on August 16, 2018


Already boasting, the “world’s largest organization representing specialists who treat the ear, nose, [and] throat,” can now add multiple award winner for innovation in marketing technology in their back pocket. We’re just drying the digital-ink from our last announcement of their ASAE MM&C Gold Circle award in June, only to turn around and discover the American Academy of Otolaryngology has received yet another award! What could be causing AAO-HNS to be winning all these awards you’re wondering? The Academy, representing, 12,000...

HighRoad to Speak on Marketing Automation at .orgSource Event

Posted by Abigail Conlon

on June 18, 2018

HighRoad is pleased to announce our participation at .orgSource’s round table event on June 20, 2018. HighRoad’s very own Senior Digital Advisor, Aimee Pagano, will be leading the round table discussion, Using Marketing Automation to Drive Customer Motivation. As the digital landscape is shifting, associations of all sizes are adopting marketing automation to bridge the member retention gap and sustain a successful recruitment strategy.

ASAE MM&C Conference proves associations are in the era of marketing automation

Posted by Aimee Pagano

on June 12, 2018

Recently, I had the pleasure of pounding the proverbial charcoal grey carpet at ASEA’s MM&C Conference, held in D.C. Teeming with nearly 1,000 marketing and membership leaders in the association space, the event was a breath of fresh air in terms of digital possibility and receptiveness.

HighRoad to Showcase Marketing Automation Solutions for Associations at the ASAE Marketing, Membership, and Communications Conference (#MMCCon)

Posted by Abigail Conlon

on May 21, 2018

MMCC week is here! For those of you who are new to the association world, ASAE is holding their annual Marketing, Membership, and Communications (MMC) Conference at the Washington Convention Center. Attendees at #MMCCon can anticipate sessions on topics such as effective marketing, new technology trends, member recruitment, and more.

How HighRoad Helped A 45,000-Member Association Win An Award for Digital Marketing

Posted by Emily Wilson

on May 15, 2018

If you have been to an association technology conference, you have seen organizations get recognized for their innovation and execution when it comes to membership management and marketing.

GDPR At A Glance

Posted by Leslie Schiff

on May 11, 2018

What is it?

Set to take effect May 25, 2018, the EU General Data Protection Regulation (GDPR) was designed to systematize data privacy laws across Europe, protect the data privacy of EU citizens, and empower residents of the EU with more control over their own personal data, giving them a say about how their data is handled, including what information is used, whether it is transferred to third parties, and when it is erased. At the same time, the legislation takes additional aim at reshaping the way organizations approach data in an...



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