And The 2017 Summit Award Goes To...

Posted by Katie Campbell

on August 22, 2017

As the excitement from this year’s ASAE Annual conference winds down, that does not mean ASAE, or the associations a part of the organization, are slowing down.

Hotspot or Hotel Wireless Login Headaches

Posted by Jenny Lassi

on August 22, 2017

We know it's a pain in the bum to travel and still attempt to fulfill all of your planned/routine work duties. Then once you're finally able to login, you only have limited access to the email platform's navigation? What is this some kind of cruel joke?

Boost Organic Reach on Instagram

Posted by Emily Wilson

on August 22, 2017

This message should make you take notice: Instagram has surpassed 700M users as of June 2017 and is growing faster than ever before. The social site also boasts that of those 700M users, 60% are daily users. The stories alone draw over 200M active daily users. If your top initiative this year as an association is to draw the millennial crowd, Instagram is looking like a big party of young potential professionals wanting to share on a kinder site (more on that later).

Manifesting Change Through Inspiration

Posted by Kathryn Fisher

on August 21, 2017

Every year, thousands of executive’s flock to ASAE Annual in hopes of learning ways other associations have evolved their business models to meet the ever changing needs of the market. 

SPAM Trap Headaches

Posted by Jenny Lassi

on August 18, 2017

Spam traps sound bad but what are they and how can they impact your bottom line? If you're sending on a shared IP, you could be negatively impacted even if your list hygiene and workflow process are squeaky clean. 

The Importance of Data and Personalization

Posted by Liz Mackenzie

on August 17, 2017

It’s no secret that the demand for marketing to be more personal is getting stronger by the minute.  People are receiving too many emails from too many companies and organizations are struggling to set themselves apart from the others. Associations alike are under constant pressure to capture new members and retain existing ones thus, driving the need for more personalized messaging. 

Top Email Trends of 2017

Posted by Arielle Irizarry

on August 16, 2017

Font, color and images are all style choices that can set you apart from others. Command the internet with modern emails that show users you are on top of today’s trends. Staying relevant will not only demonstrate your ability to stay current, it will also keep users coming back for more. Here is our list of this year’s email trends.  Check them out and see how trendy your company really is.

Grow Your Members by Changing Your Workplace Culture

Posted by Leslie Schiff

on August 16, 2017
“A lot of associations are at a point where they're trying to figure out how to adapt to this
digital transformation and it all comes down to having the right culture and people in place."
Suzanne Carawan, Chief Marketing Officer with HighRoad Solution.

Back to School Special: How to Spice Up Your Email

Posted by Abigail Conlon

on August 15, 2017

That time of year is here again! As summer winds down and school starts back up, it is time to refocus and reorganize your organization’s digital strategy.  After all, “email is a powerful tool that helps you build relationships, create brand engagement and increase revenue”. We have found a great article from Adestra titled 5 Ways to Refresh Your Emails for the Spring/Summer season and have transformed it into a back to school special! Take this as an opportunity for growth – just like your kiddos – it is time to learn and grow. See below...

So You Want to Run a Drip Campaign?

Posted by Emily Wilson

on August 15, 2017

You’ve come to the conclusion that you are sending too many emails without any real lift in leads, conversions or ROI. Maybe you’ve been using the same technology to send emails for some time now and it is time for a switch, so you begin to explore the buzz around marketing automation.

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