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Infographic Of The Week:  How A Digital Marketing Strategy Can Improve ROI

Posted by Jeanette Hausner

on March 28, 2017

Digital marketing contains many elements including SEO, social media, content, email, and analytics.  In order to get the best return on investment or ROI, you need a comprehensive digital strategy that can bring all these elements together in the right way.  The infographic below explains what a digital marketing strategy is, why you need one, and the 7 steps to building one.

The "Funnel-mentals" of Inbound Marketing

Posted by Abigail Conlon

on March 27, 2017

In the digital landscape today, the shift from outbound to inbound marketing has proved incredibly successful for associations nationwide that have adopted this engaging and thoughtful methodology of marketing automation. Inbound marketing is a strategy focused on attracting consumers through online content, SEO, thoughtful interactions, landing pages, social media, and more. It uses forms of pull marketing and functions as entirely permission based, allowing users to come to a specific product or service – whereas outbound is focused on...

4 Tools Every Association Should Be Using For Their Digital Marketing

Posted by Emily Wilson

on March 24, 2017

These are my little secrets, my swiss army knife of tricks up my sleeve, my free resources that make me look like a rockstar within my team and in front of a client (and I’m sharing them with you!). Whether you are newly tasked with the membership marketing goals of your organization, fully versed in digital marketing lingo, or somewhere in between - I’ve got something here for you. I even especially highlighted these resources for associations and nonprofits.

Why Associations Need Marketing Automation

Posted by Jeanette Hausner

on March 24, 2017

Many associations have yet to make the move to marketing automation.  If your organization still has not implemented a marketing automation solution you're missing out on the great benefits it has to offer.  Marketing automation allows you to do more with less.  It enables you to nurture your leads and move them toward membership 24 hours a day, 7 days a week.  Marketing automation achieves this in a more effecient and effective way than any marketing team could achieve on their own.  In addition, the data you obtain allows you to better...

Spring into Engagement Campaigns

Posted by Jenny Lassi

on March 23, 2017

It's that time of year again where association marketers have an opportunity to re-engage with their non-engaged constituents. 

Infographic Of The Week:  Video Marketing Trends For 2017

Posted by Jeanette Hausner

on March 22, 2017

Digital marketing is constantly evolving due to new technologies.  One component of digital marketing that seems to be here to stay for the foreseeable future is video.  Video consumption by consumers continues to rise.  By 2019 video may account for up to 80% of all consumer traffic worldwide.  The infographic below explains, through the use of statistics, why video now needs to be a part of any digital marketing strategy.

3 Reasons to Switch to Inbound Marketing

Posted by Liz Mackenzie

on March 20, 2017

Inbound Marketing may sound like the latest business buzzword, but it's here to stay and it's time to make the switch. So, how will this switch affect your business?

Just Released!  The Online Advertising ROI Calculator Toolkit

Posted by Jeanette Hausner

on March 17, 2017

Our Toolkit of the Month for March has just been released.  This Toolkit has been designed to provide you with practical advice for implementing online advertising campaigns.  This Toolkit will also help you evaluate the return on investment of your current advertising initiatives by providing an Online Advertising ROI calculator.  With the use of this Toolkit you can determine which of your advertising campaigns are resulting in a positive return on investment and should therefore be continued.

State of Digital Marketing in Associations Survey

Posted by Liz Mackenzie

on March 17, 2017

Thanks to our partners at Demand Metric, we're able to capture the story of where associations are in today's world of digital. We urge you to participate so that we can continue our research & share market trends with you.

3 Marketing Fundamentals For Video Success

Posted by Jeanette Hausner

on March 15, 2017

As much as things change, they remain the same.  For decades, marketers have had the same mission: engage potential customers and get them to buy by delivering the right message based on their needs.  What has changed are the channels employed to deliver the message.  Years ago marketing messages were delivered primarily through print, radio, and TV.  Today marketers employ digital channels as well and video is the newest must have component of digital marketing.