HighRoad to Showcase Marketing Automation Solutions for Associations at the ASAE Marketing, Membership, and Communications Conference (#MMCCon)

Posted by Abigail Conlon

on May 21, 2018

MMCC week is here! For those of you who are new to the association world, ASAE is holding their annual Marketing, Membership, and Communications (MMC) Conference at the Washington Convention Center. Attendees at #MMCCon can anticipate sessions on topics such as effective marketing, new technology trends, member recruitment, and more.

How HighRoad Helped A 45,000-Member Association Win An Award for Digital Marketing

Posted by Emily Wilson

on May 15, 2018

If you have been to an association technology conference, you have seen organizations get recognized for their innovation and execution when it comes to membership management and marketing.

GDPR At A Glance

Posted by Leslie Schiff

on May 11, 2018

What is it?

Set to take effect May 25, 2018, the EU General Data Protection Regulation (GDPR) was designed to systematize data privacy laws across Europe, protect the data privacy of EU citizens, and empower residents of the EU with more control over their own personal data, giving them a say about how their data is handled, including what information is used, whether it is transferred to third parties, and when it is erased. At the same time, the legislation takes additional aim at reshaping the way organizations approach data in an...

Marketing Opportunities in a GDPR World

Posted by Maneesha Manges

on May 11, 2018

GDPR – as regulation designed to strengthen data protection efforts and enhance the individual rights and freedoms around personal data, digital marketers need to take note. And from all the articles, webinars, whitepapers and updated privacy policies being shared right now, it seems like that’s happening. But are we paying attention because we want to avoid the alarming fines that come along with the risk of not being GDPR compliant, or because we genuinely want to interact with engaged people that really want to hear from us and this is...

HighRoad Adds Experienced Digital Marketers to Its Growing Team

Posted by David Caruso

on May 3, 2018

Why HighRoad Continually Invests in Serving Membership Organizations

Each year that we publish the State of Digital Marketing in Associations research study, data points to the increasing role of online marketing in membership growth, retention, and revenue.

HighRoad Solution and AOA to Speak on Digital Marketing Transformation at Personifest 2018

Posted by Dave Martin

on April 6, 2018

Leslie Schiff, Client Success Manager at HighRoad Solution and Dave Sherman, Director of Communications & Marketing at the American Optometric Association (AOA), are teaming up to speak about digital marketing transformation and real-time analytics at Personifest 2018 to be held April 9-11 in Austin, TX.

Want Growth? Let's Get Digital

Posted by Abigail Conlon

on March 9, 2018

You need Millennials to join. You need Gen X to spend more & get engaged. You need Boomers to stick around. How do you do this in today’s digital world when you can’t buy email lists, fax doesn’t work & direct mail is so expensive?

Newsrooms and Associations Have More in Common Than You Might Think

Posted by Emily Wilson

on March 7, 2018

A recent report conducted by Columbia University’s Tow Center for Digital Journalism shared insights from organizations aiming to grow by converting readers into members. While news organizations have long led the charge for creating waves with clickable headlines and newsworthy stories, what’s changed is their source of revenue through membership. So, now we are taking successful initiatives from journalists and applying them to associations. 

Trust Down, Peer Influence Abounds

Posted by Emily Wilson

on February 28, 2018

In a survey of 30,000 consumers spawning 28 global markets, according to a HubSpot webinar on social media trends conducted earlier this year, consumer trust in authority is at historical lows. Additionally, traditional media is at an all time low in 17 countries according to a 2017 Trust Barometer. But we don’t need these global statistics to tell us declining trust is a major event; as it has been going on for some time. We do want to take away is what this means for brands and specifically for global, national, and regional associations...

Out with the Old, In with the New [Marketing Funnel]

Posted by Katie Campbell

on February 15, 2018

Nothing is meant to last forever. Expect maybe the term “Move them down the funnel”, which is timeless.

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