Association Tech Stars Announced

Posted by Arielle Irizarry

on October 12, 2017

Every month DCA Live puts on an event to highlight DC's top talent in business, technology, non profit and legal communities. HighRoad is a proud sponsor of the Trending 40 Event and its mission. This week I had the opportunity to attend Trending 40 with fellow HighRoader's Woo Yun and Dave Martin. We all agree that this event never disappoints with its all star guests, great food and trendy atmosphere. While this event is always a success, this months event stands out among all others. Many of HighRoad's clients were brought forward as...

Solutions Day-A Show that Feels Right!

Posted by David Caruso

on September 20, 2017

As I sat on a plane last week to Chicago for the OrgCommunity 2017 Solutions Day, I reminisced on my experiences from the inaugural OrgCommunity Solutions Day 2016.  Plenty of good experiences came from last year’s show and I worried my expectations for this year might be too high and no chance for a repeat.  Like a movie sequel, how fresh could this event be?  I am happy to report Solutions Day 2017 was again a great experience and event!  

Where Are We Now: Taking Stock of 5 Trends of 2017

Posted by Emily Wilson

on September 20, 2017

With any good omni-channel marketing campaign there is the planning stage, execution stage, and evaluation stage. As we near the end of the year, executing on our plan for 2017, it is interesting to begin to evaluate how well we responded to key trends for 2017. From last year’s Forbes article on 2017 Trends, I have pulled out the topics most relevant for associations and wrote in questions to ask and reflect on as an organization. Starting well before winter should help to gain insight for planning and preparing for new trends to account...

HighRoad Solution to Speak at Association Evolve Event

Posted by Katie Campbell

on September 20, 2017

Want to learn how to:

Moving Beyond Email: 6 More Ways to Use Marketing Automation

Posted by Leslie Schiff

on September 18, 2017

There's more to marketing automation than personalized, drip emails. True, crafting a targeted email campaign that is delivered to the right person at the right time is key, but there are additional communication channels that can take marketing automation to the next level. 

“True marketing automation is focused on managing an omni-channel interaction experience with your members and prospects,” states Suzanne Carawan, Chief Marketing Officer of HighRoad Solution. “Marketing automation seeks to measure all aspects of interaction to...

Infographic of the Week: Six Statistics about Pinterest That You Probably Didn’t Know

Posted by Liz Mackenzie

on September 15, 2017

How To Use Banner Ads

Posted by Kathryn Fisher

on September 7, 2017

Banner ads are still an up and coming topic in the association space.  Currently many associations are using banner ads as ways to promote their vendors and sponsors and their products or current promotions.  So the first thing to ask is: do you leverage your own banner ad program to promote your organizational activities and generate leads?

Email Template Design Tips for Associations

Posted by Emily Wilson

on September 6, 2017

When thinking about email, there is a lot of talk about the right platform, with the right connector (or integration), and the project involved for migrating onto a new platform. That leaves little time and conversations for the design of the email template. For all the thought that goes into your brand look and feel or a new website, there seems to be a gap when it comes to designing for email. For the non-designer, wearer-of-many-hats, association professional, these tips are designed to quickly make you the expert when it comes to...

4 Simple Steps To Great Email Content!

Posted by Katie Campbell

on August 31, 2017

It's hard to know for certain in today's email world what truly makes a great email. Here, I have broken it down into 4 easy, key points for you to think about before the next time you hit send.

Is This Working? Signs Your Association is Heading for Digital Marketing Success!

Posted by Leslie Schiff

on August 31, 2017

So you've taken the plunge. You've committed to digital marketing. The board is aligned, the staff is committed, and the association has invested in the systems and skills to take its member recruitment and retention strategies to the next level.



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