Transforming the Customer Experience: A White-Gloved Approach to Member Services

Posted by Emily Wilson

on January 16, 2018

First, defining what customer experience is will help lay the foundation for how associations can apply it to their member services. Customer experience is a culmination of product, service, and the experience before and after a sale that results in how the customer perceives your brand.

When Bots Interfere With Links in Your Email: Here’s What To Do

Posted by Emily Wilson

on January 9, 2018

The symptom is unusually high click through rates in your email sends. We have seen it occur across multiple email service providers and even marketing automation software - and it often occurs when initially sending from a new platform. It happens because some email services have virus checking software that opens links in an email to ensure they are safe to pass through to a users mailbox. Many times the victims happen to send to entities that include schools and hospitals because these entities often have more strict spam filters...

3 Ways to Improve Project Management in Your Organization

Posted by Abigail Conlon

on January 9, 2018

As the new year rolls into week two, you may be reflecting on the goals you have set for yourself and your organization. “Whether you’re about to embark on a massive digital transformation or looking to bring a few departments and work streams closer together, focusing on the right project management tool and leader, can help put you on a path to success in 2018," stated Tim Ebner, senior editor for Associations Now.

How to Up Your Marketing Game in The New Year

Posted by Abigail Conlon

on December 29, 2017

As 2017 comes to a close, it is important to reflect on the past year and plan ahead for the future. While you set goals for the upcoming new year, whether they are personal or professional, it is important to stay on top of industry trends!

How Robots Are Taking Over the 2018 Digital Marketing Trends

Posted by Emily Wilson

on December 28, 2017

The experts in this report in Search Engine Journal mention Artificial Intelligence as a raging trend for 2018 (almost in the same breath as Instagram stories - which boast 200 million users daily); the point is bots (and ephemeral stories) are taking over the 2018 digital marketing trends reports. With the evolving A.I. and machine learning capabilities incorporated in platforms from marketing automation to data analysis and finally customer service; associations will gain the greatest edge utilizing personalized messaging and insights...

Your End of Year Email Wrap Up for 2018

Posted by Katie Campbell

on December 28, 2017

With the new year quickly approaching, there's nothing better than a check list to get you prepped and ready to come back from the holidays and make 2018 your best email digital marketing year yet.

ASAE #Tech17 is Here

Posted by Suzanne Carawan

on December 12, 2017

HighRoad Supports the ASAE Community Year After Year

Association's Chapter vs. National Digital Communications Strategy

Posted by Katie Campbell

on December 11, 2017

The most recent buzz this December at HighRoad, is all about how we can grow the association space to begin the new trend of figuring out an innovative approach to how your associations national level and the affiliated local chapters, regions, special interest groups, are working together.

SEO: Quality Over Quantity

Posted by Abigail Conlon

on December 7, 2017

SEO is an important strategy to weave into your digital marketing landscape. It affects online visibility of your organization’s content in web search engines. “In it’s simplest form, SEO is the practice of growing your visibility and increasing traffic through organic search engine results” (Edgecomb, 2017).

When thinking about SEO, most organization’s consider keywords and lack to consider the quality of content that they are publishing. However, contrary to popular belief, that is not the case:

To Convert or To Engage: That is the Question

Posted by Emily Wilson

on December 6, 2017

We get it, marketers are under immense pressure to prove results with their digital marketing efforts. We’ve seen the buyer journey quickly shift to almost entirely online where nearly everything is measurable. Marketers are often led to over report on marketing results like vanity metrics while also over-valuing the business results such as ROI, which can hurt digital marketing performance over time.

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