As the excitement from this year’s ASAE Annual conference winds down, that does not mean ASAE, or the associations a part of the organization, are slowing down.
This message should make you take notice: Instagram has surpassed 700M users as of June 2017 and is growing faster than ever before. The social site also boasts that of those 700M users, 60% are daily users. The stories alone draw over 200M active daily users. If your top initiative this year as an association is to draw the millennial crowd, Instagram is looking like a big party of young potential professionals wanting to share on a kinder site (more on that later).
It’s no secret that the demand for marketing to be more personal is getting stronger by the minute. People are receiving too many emails from too many companies and organizations are struggling to set themselves apart from the others. Associations alike are under constant pressure to capture new members and retain existing ones thus, driving the need for more personalized messaging.
Font, color and images are all style choices that can set you apart from others. Command the internet with modern emails that show users you are on top of today’s trends. Staying relevant will not only demonstrate your ability to stay current, it will also keep users coming back for more. Here is our list of this year’s email trends. Check them out and see how trendy your company really is.
That time of year is here again! As summer winds down and school starts back up, it is time to refocus and reorganize your organization’s digital strategy. After all, “email is a powerful tool that helps you build relationships, create brand engagement and increase revenue”. We have found a great article from Adestra titled 5 Ways to Refresh Your Emails for the Spring/Summer season and have transformed it into a back to school special! Take this as an opportunity for growth – just like your kiddos – it is time to learn and grow. See below...