Top Ways to Increase Your CTR in Search Engines

Posted by Liz Mackenzie

on June 26, 2017

To make the most out of your search engine management campaigns, you need to make sure that your Google search click-through-rate (CTR's) are as high as possible. High CTR's in your Google search will not only bring you more customers, it will also lead Google to give you a higher ranking. Here are a few tips for increasing your CTR.

6 Ways To Leverage Events For Valuable Content

Posted by Jeanette Hausner

on June 23, 2017

There are many benefits to event marketing.  From increasing brand awareness, to connecting with your prospects and customers, to using it as a platform for your product launch, event marketing is a key ingredient to boosting leads and sales for your business.  Yet there is one aspect of event marketing that most marketers are failing to capitalize on.  Using the event as an opportunity to gather fresh content for their content marketing strategy.  You see, each event offers a chance to capture amazing content to include into your marketing...

6 Tips For Adopting A Customer-Centric Approach

Posted by Jeanette Hausner

on June 22, 2017

It used to be that if a company focused on their product and delivered decent customer service all was good.  If a customer was unhappy, they might complain to a few people and then they would simply move on.  Damage to the brand was limited.  That isn't the case anymore.  Social media has given unhappy consumers a much louder voice.  Angry consumers, voicing their complaints online with reviews,  YouTube, Twitter, FaceBook, and a host of other social media channels, can wreak havoc on your brand.  The repercussions of failing to meet...

4 Hot Marketing Automation Trends

Posted by Liz Mackenzie

on June 21, 2017

Marketing automation is all the craze in the business world and is finally making it's way into the association and non-profit world. Many aspects of digital marketing can be automated to save time and improve results. Below are some current marketing automation trends.

Infographic Of The Week:  8 Social Media Trends To Know For 2017

Posted by Jeanette Hausner

on June 21, 2017

Social Media has a huge impact on today's digital marketing landscape.  It has become an indispensable tool for marketers and it's use is only going to grow.  However, social media trends are forever changing.  So it's vital to stay informed of those changes.  The infographic below lists 8 social media trends on the rise this year.

A 10 Step Guide To Google AdWords Success

Posted by Jeanette Hausner

on June 20, 2017

One of the many benefits of online advertising is the ability to target your ads to the audience you're interested in reaching.  AdWords is an advertising service by Google which enables businesses to advertise their goods and services in a very targeted way.  By using keywords that are chosen by you, whenever someone searches using those keywords, your ad will appear in the search results.  In this way you are able to effectively target the people that are looking for what you have to offer.  Better yet, when using AdWords, you only pay...

Keep Your Marketing Automation Hot This Summer

Posted by Katie Campbell

on June 20, 2017

Personalization Part II: Connecting with Content

Posted by Abigail Conlon

on June 19, 2017

Everyday millions of us receive emails that are marked as spam or tossed in the trash. Often time these emails aren’t personalized, however, personalization can improve clickthrough rates and increase trust and connection with members. If you want to learn more about personalization, check out my blog from last week, “The Perks of Personalization”. In short, personalization is rather simple but its benefits are plentiful. By personalizing a message, members are more likely to open and engage with emails, even if just out of curiosity. After...

Join Forces with a Digital Marketing Agency

Posted by Arielle Irizarry

on June 19, 2017

Marketing agencies are an associations secret weapon to success! Here at HighRoad we are a team of educated marketers that immerse ourselves in the latest trends and best practices of all things digital maketing. Having marketing enthusiasts like this by yourside will take your association to the next level and here is why: 

What’s The Deal With Video And Email?

Posted by Emily Wilson

on June 16, 2017

There is no doubt that in 2017 we have some pretty powerful technology at our fingertips to send out email marketing messaging. From marketing automation like HighRoad Marketing Cloud and HubSpot, to user-friendly email marketing platforms like Adestra Message Focus, we get asked often why video and email are incompatible. While the platforms may support inputting a video file, it’s not always the best practice; and here’s why.