Why HighRoad Continually Invests in Serving Membership Organizations
Each year that we publish the State of Digital Marketing in Associations research study, data points to the increasing role of online marketing in membership growth, retention, and revenue.
As a leading provider of marketing software for associations, HighRoad is committed to being innovative in how we serve the association community. That means we hire the best association marketing experts to help our clients.
HighRoad recently made two top-tier additions to our team. We brought on digital transformation professional, Sami Scarpitti, as our new Director of Business Development and seasoned association marketing expert, Aimee Pagano, as a Senior Marketing Advisor to guide our clients.
“Members’ expectations have become increasingly sophisticated over the years. The options available inside association marketing tools can be overwhelming without experienced digital marketing partners to help execute your plan,” said Ron McGrath, co-founder and CEO of HighRoad.
Facilitating Digital Transformation
With Sami Scarpitti’s expertise in helping organizations adopt new marketing approaches to effectively compete in a digital age, association executives will have a partner in developing a roadmap that delivers outcomes, rather than chasing the latest trends. As a senior account director at Mindset Digital, she created digital transformation packages that helped leaders and entire organizations stay up to speed on the latest technologies.
Giving Associations the Marketing Expertise The Deserve
Our goal is to make sure association leaders continue to get expert advice from the moment they first contact HighRoad throughout our entire relationship – as their marketing plans evolve.
With 15+ years of integrated marketing and communications experience in the association space, Aimee Pagano joins HighRoad Solution’s client strategy team. Her specialties include persona development, content strategy, lead generation, awareness campaign development, and website optimization.
HighRoad Solution has always been looked to by associations for their digital marketing and e-messaging expertise. Sami and Aimee will play a big role in making sure membership organizations can take advantage of HighRoad’s guidance and technology to meet their goals.
As HighRoad continues to grow, new opportunities to join the HighRoad team can be found at HighRoadSolution.com.