2017 Sherpa Summit: 5 Tactics To Use For Customer-Centric Email Marketing
Recently Marketing Sherpa held their 2017 Sherpa Summit. Marketing Sherpa Summits talk a great deal about customer-first or customer-centric marketing. Customer-centric marketing is an approach that focuses on providing a positive customer experience throughout the buyer's journey. This approach enhances the buyer's experience, promotes sales, and grows customer loyalty by promoting a positive customer-first environment. Email marketing is a prime area where you can put the needs and concerns of the buyer first. So at this year's summit, customer-centric email marketing was a big topic.
We found this article written by Courtney Eckerle, Senior Managing Editor at MECLABS Institute, that pulls together the 5 best email marketing takeaways from the summit for customer-centric marketing. These 5 email tactics can help you implement the changes needed in order to become more customer-centric.
- Tactic #1: Grow your email channel using your brand's strengths.
- Tactic #2: Use data to guide your customer journey.
- Tactic #3: Always provide a clear conversion path.
- Tactic #4: There are no boring subjects, only boring marketing.
- Tactic #5: Don't gamble, use strategy for testing.
Each of these 5 tactics are explained in detail by providing real world examples of why and how other organizations implemented them. Check out these 5 tactics and see how you can move toward a more customer-centric organization.