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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Blog Feature

Marketing Automation | digital transformation

By: Abigail Conlon
June 18th, 2018

HighRoad is pleased to announce our participation at .orgSource’s round table event on June 20, 2018. HighRoad’s very own Senior Digital Advisor, Aimee Pagano, will be leading the round table discussion, Using Marketing Automation to Drive Customer Motivation. As the digital landscape is shifting, associations of all sizes are adopting marketing automation to bridge the member retention gap and sustain a successful recruitment strategy.

Blog Feature

Email Marketing | Lead Generation & Growth Strategies | digital transformation | personifest

By: Emily Wilson
May 15th, 2018

If you have been to an association technology conference, you have seen organizations get recognized for their innovation and execution when it comes to membership management and marketing.

Blog Feature

Change Management | associations | digital transformation

By: Abigail Conlon
January 9th, 2018

As the new year rolls into week two, you may be reflecting on the goals you have set for yourself and your organization. “Whether you’re about to embark on a massive digital transformation or looking to bring a few departments and work streams closer together, focusing on the right project management tool and leader, can help put you on a path to success in 2018," stated Tim Ebner, senior editor for Associations Now.

Blog Feature

Marketing Automation | Association Insights | digital transformation

By: Leslie Schiff
September 18th, 2017

There's more to marketing automation than personalized, drip emails. True, crafting a targeted email campaign that is delivered to the right person at the right time is key, but there are additional communication channels that can take marketing automation to the next level.  “True marketing automation is focused on managing an omni-channel interaction experience with your members and prospects,” states Suzanne Carawan, Chief Marketing Officer of HighRoad Solution. “Marketing automation seeks to measure all aspects of interaction to understand where your users are in their respective buying journey.”

Blog Feature

Change Management | Marketing Automation | Association Insights | digital transformation

By: Leslie Schiff
August 30th, 2017

So you've taken the plunge. You've committed to digital marketing. The board is aligned, the staff is committed, and the association has invested in the systems and skills to take its member recruitment and retention strategies to the next level.