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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Aimee Pagano

Aimee joins HighRoad Solution with 15+ years of integrated marketing and communications experience, primarily in client-facing roles within the association and SaaS space. Her specialties include persona development, content strategy/management, lead gen and awareness campaign development, and website development/optimization.

Blog Feature

Marketing Automation

By: Aimee Pagano
July 16th, 2019

Marketing automation and email automation can sometimes appear to have a lot in common. They both take the hassle out of sending marketing-related emails; they both handle high volumes of messages. 

Blog Feature

Association Management

By: Aimee Pagano
June 20th, 2019

There’s a huge paradox at the heart of digital marketing. You have to communicate on a huge scale, potentially to millions of people. But you have to create personalized messages and try to have one-to-one conversations with each lead. How can this be achieved?

Blog Feature

member engagement

By: Aimee Pagano
May 31st, 2019

Associations put a lot of effort into their programs and services. In theory, this should result in excellent levels of member engagement, as people take advantage of what’s on offer to further their careers.

Blog Feature

member engagement

By: Aimee Pagano
May 29th, 2019

Marketing would be so much easier if you could just ask each individual member what they want. That would be impossible, of course, especially if you have a large, nationwide association. And yet, members do expect a high level of personalization.

Blog Feature

member engagement

By: Aimee Pagano
May 27th, 2019

It's very worrying when you see membership rates dropping. How can you tell where your association is going wrong? How can you identify the areas where you need to improve.

Blog Feature

member engagement

By: Aimee Pagano
May 24th, 2019

When you’re trying to increase your association membership figures, you have to ask yourself two big questions: how do you attract new members, and how do you hang onto the members you’ve already got?