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Maneesha Manges

Maneesha Manges is a seasoned digital marketing professional with over 15 years of experience working in multiple markets and global companies. She currently leads HighRoad's Client Services team after having spent three years helping to develop and launch ExxonMobil’s Next Generation digital marketing properties in the US, Russia and China markets. Her prior experience includes consulting roles in digital marketing strategy, data analysis, field marketing and social media. Maneesha holds a Master of Business Administration degree in High-Tech Marketing from American University’s Kogod School of Business and a Bachelor of Arts degree in Economics from Concordia University in Montreal.
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Recent Posts

How to Create Marketing Personas for Your Association (and Use Them to Make Better Decisions)

Posted by Maneesha Manges

on January 7, 2019

Imagine if you could run every decision your association makes by your members and prospective members before you take action?

You would increase...

6-Step Guide To Setting Up Lead Scoring At Your Association To Increase Membership, Revenue, and Event Registration

Posted by Maneesha Manges

on December 18, 2018

Each individual member of your target audience is a on a journey of discovery and fulfillment, spanning from personal needs to career goals. This...

How to Select the Best Landing Page Software for Your Association

Posted by Maneesha Manges

on November 8, 2018

 All of your association’s goals depend on getting people to take action.

- You need new members to apply- You need current members to renew- You...

Getting Ready for ASAE Annual 2018

Posted by Maneesha Manges

on August 16, 2018

If it’s hot and humid, it must be August in DC, and if it’s August, then ASAE Annual must be around the corner. The HighRoad team is gearing up to...

Marketing Opportunities in a GDPR World

Posted by Maneesha Manges

on May 11, 2018

GDPR – as regulation designed to strengthen data protection efforts and enhance the individual rights and freedoms around personal data, digital...

Private social community data can feed your marketing automation efforts

Posted by Maneesha Manges

on November 14, 2016

How many times have we heard this type of variation on the “your marketing is only as good as your data” saying? Isn’t it true though? If you’re...

Marketing Automation - 3 Points to Consider

Posted by Maneesha Manges

on September 21, 2016

If you’re planning on joining us in person or virtually for our Marketing Automation Workshop tomorrow, here are a couple of things to consider...

CFMA Makes the move to marketing automation

Posted by Maneesha Manges

on August 10, 2016

Making the move to marketing automation may sound like a daunting task – not only do you have to prepare yourself and your team to commit to this...

Hunting for Marketing Insights

Posted by Maneesha Manges

on June 27, 2016

This month’s HighRoad U topic is near and dear to my heart. As a former economist, I do love my pivot tables, but the marketer in me is the one...

How Well Do you Know Your Member's DNA?

Posted by Maneesha Manges

on June 23, 2016

I’ve been singing the praises of persona development since the day I started at HighRoad and I’m seeing that the market is starting to pick up...