<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=520757221678604&amp;ev=PageView&amp;noscript=1">

Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Maneesha Manges

Maneesha Manges is a seasoned digital marketing professional with over 15 years of experience working in multiple markets and global companies. She currently leads HighRoad's Client Services team after having spent three years helping to develop and launch ExxonMobil’s Next Generation digital marketing properties in the US, Russia and China markets. Her prior experience includes consulting roles in digital marketing strategy, data analysis, field marketing and social media. Maneesha holds a Master of Business Administration degree in High-Tech Marketing from American University’s Kogod School of Business and a Bachelor of Arts degree in Economics from Concordia University in Montreal.

Blog Feature

member engagement

By: Maneesha Manges
May 15th, 2019

Many associations are facing a daunting generational challenge. Baby Boomers are retiring en masse, having provided many associations with a stable membership for the past 40 years.

Blog Feature

member engagement

By: Maneesha Manges
May 13th, 2019

Every hour of every day, data is accumulating in the depths of your tech stack. If you can make sense of this data, you'll find everything you need to increase membership, build engagement and offer the kind of programming that your members desperately want. But how do you turn data into insight?

Blog Feature

member engagement

By: Maneesha Manges
May 3rd, 2019

One of the frustrating things about member engagement is that it’s such a vague concept. We know engagement matters, we know we need engagement, we know that we’ll lose members if they are not engaged. And yet, it's hard to say exactly what engagement is.

Blog Feature

member engagement

By: Maneesha Manges
April 10th, 2019

Member engagement can be harder to measure in trade associations than in professional societies. But that doesn’t mean it’s not vitally important.

Blog Feature

member engagement

By: Maneesha Manges
April 8th, 2019

Why do some members leave an association while others go on to become board members? Why are some people passionate, vocal advocates for association membership, while others don’t even bother to open emails?

Blog Feature

Association Management

By: Maneesha Manges
April 1st, 2019

Associations exist because we know that we’re stronger when we’re part of a team. Good things happen when talented people come together to share knowledge, compare best practices and make connections, which is why associations work so hard to acquire members.