Email Marketing | Marketing Automation | best practices
mailto:demo@example.com?Subject=HighRoad Solutions - interesting article
Does your organization have lapsed members? We all do! Not all hope is lost, however, if you run the right campaign.
What Is a Win-Back Campaign?
A Win-Back campaign is designed to get in front of lapsed members and motivate them to renew. There are a few ways to do so but you must act fast as a lapsed member is more likely to renew within the first two months of their lapsed membership.
How to Execute
There are a number of ways to run a win-back campaign based on your goals. See below for a list of options on how to execute.
For more information on winning back lapsed members, strategies, and more, see below for our On-Demand video where our Direction of Operations, Jenny Lassi, walks through every step of the process.
*Information courtesy of ASAE Lunch Learning Webinar: Win Back Lapsed Members
P O Box 915 Ashburn, Virginia 20146 USA