Most people at HighRoad have worked in an association in the past. We know how hard it is to get approval for expenditure. Stakeholders, committees, subcommittees; they all have to sign off on it before you can start moving ahead with your project.
There are two common mistakes when assembling a tech stack.
You might have the greatest marketing strategy in the world, but it’s useless unless you’ve got people to market to.
There’s a huge paradox at the heart of digital marketing. You have to communicate on a huge scale, potentially to millions of people. But you have to create personalized messages and try to have one-to-one conversations with each lead. How can this be achieved?
Content marketing is one of the most widely-used tactics in the digital age. It seems easy, but it calls for a host of creative and technical skills within your marketing team.
For technology leaders working in association management, there’s one question that comes up again and again. Should we use dedicated association management software solutions, or can we switch to a generic mainstream alternative? As with all tech-related decisions, the answer is: it depends on your circumstances.