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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Blog Feature

Marketing Automation | Evaluate Marketing Automation

By: David Caruso
December 4th, 2018

We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered. For many association members, impersonal and disconnected interactions like these can lead to feelings of frustration, decreased engagement, and even lapsed memberships.

Blog Feature

Marketing Automation | Drip Campaign | Evaluate Marketing Automation

By: Emily Wilson
November 30th, 2017

You may think the number one goal for marketing automation is lead generation, and it’s not far behind; however, 43% of heavy users of marketing automation claimed optimizing productivity as the most important objective according to this study by Adestra Message Focus. With small teams charged with email, marketing automation is seen as a tool that will level the field. There’s no competing with Amazon’s 300-plus professionals solely focused on email marketing, so for small teams wearing multiple hats at once as is often the case with association professionals, it may be easy to see why productivity is such a major KPI.